PRESENT BMW AUTOMOBILES

Presentation on BMW :

Presentation on BMW Submitted To: Prof. Reshmi Menan Submitted By: Dinesh Khunt (Roll No:07) Ravi Majithia (Roll No:09) Karishma Makim (Roll No:10) Purvi Panchal (Roll No:17) Nirav Vaghela (Roll No:36) “Automobiles and motorcycles which fascinate people all over the world and which win legions of new admirers every day. And a degree of success which sees the BMW Group go from strength to strength.”

Automobile Industry :

Automobile Industry Pre and Post war scenario – Rebuilding the Nation Initially Automobile Production was prominent in USA, but soon Spreaded to Europe and Japan By the latter part of the 20th century the automobile industry was global and mature. General Motors, Ford, Daimler-Chrysler, Toyota and Volkswagen were market leader.

CSF changing with Time :

CSF changing with Time From the mid 1990s automobile producers strove to improve engineering and Quality of vehicles. From 21st century price war in Automobile market started which decreased the profitability of all major companies. Quality was no longer issue as many has the same and the consumer choice factor had become Design and the Brand appeal. Companies started given attention to the “Look” and building powerful brands rather than price competition.

Cont.. :

Cont.. It has become clear that Brand Identity was most effective way to be more competitive in the market, Toyota Case: High Quality, Reliability, Fuel Economy, Smart Environmental Awareness Performance Evaluation criteria: Product Excellence Cost Of Ownership